President Ursula Dudley Oglesby
President, Dudley Beauty Corp, LLC
Ursula Dudley Oglesby, President of Dudley Beauty Corp, LLC is a well-respected business leader and humanitarian. As part of the second generation of Dudley, she has taken the responsibility of catapulting the Dudley company and the Dudley brand. Ursula Dudley Oglesby is responsible for developing and executing all of the company’s long-term growth strategies, launching new brand initiatives, recruiting A Players for the company, and defining Dudley as the premier beauty company for the multi-cultural market.
Ursula Dudley Oglesby was born in Brooklyn, New York. She is the second of three children born to Joe and Eunice Dudley. As the middle child, she has always exhibited leadership skills and the desire to get things done while helping others.
Early Exposure to Business
At the tender age of 7, Ursula began working at the Dudley Beauty Center in Greensboro as a cashier and even sold products door to door in her neighborhood. By the age of 10, she was an entrepreneur and sold popcorn, fruit, and pantyhose. Throughout her teenage years, she worked in all facets of Dudley Products, Inc. including selling door-to- door, working in the factory, and as the receptionist.
Rise to Leadership
Upon graduation from law school and admittance to the NC State Bar in 1991, Ursula Dudley Oglesby became General Counsel Director of Customer Service. She managed 8 employees and ran a warehousing and shipping facility. In the fall of 1991, her father, Joe Dudley, Sr. asked Ursula Dudley Oglesby to extend Dudley’s dominance in the beauty market by creating a cosmetics line. As a result, Ursula, along with her team, developed Dudley Products Cosmetics. She employed national makeup artists such as Derrick Rutledge & Bethlehem Mekonnen, experienced product developers, chemists, and everyday women to create a full line of cosmetics for the multi-cultural woman. Dudley Products Cosmetics was launched in 1992 with 57 products. The line now includes over 250 products with a full line of skin care, cosmeceuticals, foundations, cosmetics, and products for men, . Her responsibilities required her to lead the entire cosmetics department including but not limited to sales, marketing, and manufacturing. Under her direction, Dudley Products Cosmetics enjoyed double digit growth and truly helped to Change Lives by Changing Faces.
From 1993 to 2003, she ascended to senior level positions within Dudley’s product marketing group, Dudley Cosmetology University, and sales where she oversaw research and development, market research, and strategic planning. In 2003, Ursula Dudley Oglesby became Chief Operating Officer of Dudley Products, Inc. which entailed overseeing Manufacturing, Accounting, MIS, Legal, and Human Resources. Her position required her to handle full P&L responsibility for Dudley’s national business units. In 2008, Ursula Dudley Oglesby became President of Dudley Beauty Corp, LLC. to continue the legacy of her parents, Joe & Eunice Dudley.
An Exceptional Woman
Mrs. Oglesby received a bachelor of arts degree in Psychology from Harvard College in 1988 and a juris doctorate from Harvard Law School in 1991.
Her definite chief aim is to give women a dose of hope by enriching their lives so that every time they look in the mirror, they can truly see the beauty on the outside and the inside and know in their mind that God didn’t take time to make a NOBODY !!!
Ursula Dudley Oglesby is a long time- member of Providence Baptist Church and a member of the Trustee Board. She is married to Mark Oglesby and is the mother of two beautiful children, Mark Jr. & Elena.
Ursula’s Personal Motto
“Where much is given, much is required.”
“Walking By Faith: I am, I can, and I Will” by Joe L. Dudley Sr.
“Think and Grow Rich” by Napoleon Hill
“The Four Agreements”
“No Weapon” by Fred Hammond
Greensboro Chamber Advisory Board
Say Yes to Guilford Scholarship Board Member
National Conference of Community and Justice Board (2002-2009, 2015 -present)
NCCJ 2016 Brotherhood/Sisterhood Citation Award Dinner Co-Chair with my husband Mark Oglesby
TBJ Women Mentor for Mentoring Monday 2016
Providence Baptist Church Trustee Board Member 2013- present Preceptor for Elon Law School Students
North Carolina Entrepreneurship Center Board at the University of North Carolina Greensboro
Providence Baptist Church SAT class instructor
Harvard University Alumnae Interviewer
TBJ Top 20 Outstanding Women in Business 2016
The Network Journal: Top 25 Most Influential Black Women in Business
High Point Chamber Small Business of the Year (1-25 employees) 2013
WPO: Women’s President’s Organization: 2013 – present
Vistage Member: 2013 – present
Follow Ursula on Instagram & Twitter @ UrsulaDOglesby